Theres no such thing as "overexposure". Donald Trump wrote a book about it. It rings true. When you are a small business owner you have to incorporate everything you can to get as much exposure as possible. These are the best times. People are doing a lot of looking and investigating on any of their purchases. But if you have a business that appeals to an emotion, you will still prevail. The trick is to make your emotional appeal stronger. I use cars. Luxury cars illicit a number of emotional triggers. So i expose my vehicles at every opportunity that i can get. You have to stay on top of their mind